The Western Bay of Plenty is located on the eastern coast of New Zealand’s North Island and is within two hour’s drive of 44% of New Zealand’ s population. With a population of over 134,000, Tauranga city is at the region’ s heart.
Tauranga is currently the sixth largest city in New Zealand, but is expected to be the fourth largest within the next five years. With over 100 new residents coming to the region each week, Tauranga is one of the most popular places to live in New Zealand. This growth is expected to continue, with the population predicted to double by 2020.
The Western Bay of Plenty covers 208,472 hectares, stretching approximately 90 kilometres along the coastline from Waihi in the north to Te Puke in the south and about 32 kilometres inland to the rugged, bush covered Kaimai Ranges. The landscape of Tauranga is dominated by two key features: the harbour and the 232 metre high Mount Maunganui (Mauao). Tauranga city is built on a picturesque peninsula landscape around the harbour and estuaries while the Western Bay of Plenty district is predominantly rural.
The sub-region has a warm, temperate climate. Tauranga receives between 2,200 and 2,400 hours of sunshine per year, making it one of the sunniest places in New Zealand. Summer About the Western Bay of Plenty region daytime temperatures average daily high 22-24 °C (70-75°F) and in winter 16-18° (60-65,°F).
The average annual rainfall is 1,198 mm, falling below the national average of approximately 1,400 mm per annum. The landscape is diverse and, combined with the temperate climate, provides an area rich in resources such as indigenous flora and fauna, highly versatile soils, rivers and harbours. As a result, the region boasts strong horticultural and agricultural sectors and is renowned for growing kiwifruit, avocados, grapes, citrus and other subtropical fruits. Over 80% of New Zealand’s kiwifruit exports are grown in the Bay of Plenty.